Fireworks

Avi Rosenfeld - 'Very Heepy, Very Purple V' http://www.rocktopia.co.uk/media/reviews/photos/thumbnail/200x200s/9f/f4/f9/avi-rosenfeld-very-heepy-very-purple-v-7-1520885981.jpg Hot

Added by Central Electronic Brain     March 12, 2018    
 
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There are plenty of actual bands out there who play Hammond Organ-infused, seventies-inspired Rock much better than this.

For those unfamiliar with Avi Rosenfeld (and that includes me), he is an Israeli guitar player who makes Joe Bonamassa look lazy; his Bandcamp page states this is his twenty-seventh album!! As you may have guessed from the title, Uriah Heep and Deep Purple are major influences on this, his fifth opus to pay homage to past glories.

You've got a fair idea of what you're going to get with titles like 'Babylon' or 'Sea Of The Lost And The Pharaohs'; Ritchie Blackmore-esque guitar work, lots of Hammond Organ, all that kind of thing. While Rosenfeld handles the guitar duties for each track, the rest of the musical chores have been farmed out to a sprawling collection of musicians from all over the world; they range from the competent to the excellent, although not one name was familiar to me. At its best, 'Very...' has some decent tunes which are certainly reminiscent of those seventies legends, but at its worst, it becomes plagiaristic or downright embarrassing. 'Dealer' might as well be called 'Lady Double Dealer', such is the similarity to the opening bars, and the lyrics feature the word "dealer" fifteen times in the repetitive opening ninety seconds.

Fireworks - The Ultimate Magazine For Melodic Rock Music

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Where the band hit rock bottom is on the lamentable 'Wanna Play Like Ritchie Blackmore'; yes, that really is the title! Here we have banal lyrics such as "Wanna play like Ritchie Blackmore, wanna sing like Ronnie James..." all delivered by a feeble vocalist, which doesn't help matters. The singer then warbles over wordplay in the bridge, like "the smoke is rising on the water"; the whole thing seems like an exercise to name check as many Blackmore related things as possible. Rosenfeld uses a different vocalist for each track, and this song is the one that suffers most from the vocal limitations, but none of the singers employed are anything special. If anything, it only serves to highlight how good the singers from Purple and Heep were.

I don't wish to be too harsh, as this was clearly a labour of love for Avi Rosenfeld. I can't knock his guitar playing, and his love of Purple rivals mine. Unfortunately, due to the collection of musicians, and especially indifferent vocalists, there are plenty of actual bands out there who play Hammond Organ-infused, seventies-inspired Rock much better than this.

James Gaden

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