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02 February 2013|
Poppy Rose Cleere, HMV's former social media planner, revealed that she felt senior members of staff "never seemed to grasp" the importance of social media networks to build a relationship between the company and its customers.
Via her personal Twitter account, Cleere wrote: "I would apologise for the #hmvXFactorFiring tweets but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so,”
“Not to mention, I wanted to show the power of Social Media to those who refused to be educated."
In a lengthy explanation, she added: “I hope they’ve finally listening.”
According to British newspaper Daily Telegraph, Cleere is “already receiving job offers” in social media following her actions while HMV's Marketing Director asked "How do I shut down Twitter?" (source: NME)
The (now deleted) Tweets can be seen below (source: guardian.co.uk):
"There are over 60 of us being fired at once!
Mass execution, of loyal employees who love the brand."
According to the Daily Telegraph, as many as 190 people were declared redundant on Thursday.
Company spokesman Nick Edwards said in a statement: “Although such decisions are always difficult, it is a necessary step in
restructuring the business to enhance the prospects of securing its future as a going concern ..."