Fireworks

Live Nation acquires majority stake in Sweden Rock Festival

Sweden-Rock-thumb

We are pleased to announce that Live Nation Sweden has acquired a majority stake in Sweden Rock Festival - one of Sweden's most successful and longest running festivals. The acquisition is a part of Live Nation's long-term investment strategy of building a stronger festival platform and Sweden Rock gets a strong international owner, which enables the festival to advance its position in the market even further.

For a while now, Live Nation Sweden and Sweden Rock Festival have been discussing possible forms of collaboration. Today the companies can reveal that Live Nation has acquired a majority of the Sweden Rock Festival shares.


 "We are very pleased to have realized this deal", explains Mats Natvig, CEO of Sweden Rock Festival. "For many years, we have continuously developed the content, service and security at Sweden Rock Festival. Joining forces with Live Nation will give us the very best conditions to further develop our festival for the future."


 Martin Forssman, Head Promotor at Sweden Rock Festival, continues: "The live entertainment industry is moving more and more towards few, large companies booking artists for shows in many countries and during long periods of time. In that environment, a cooperation with Live Nation is the ultimate way forward for us."


 Thomas Johansson, Chairman International Music, Live Nation: "Sweden Rock has done a fantastic job and has been one of Sweden's best and most loved festivals over many years, so we are very happy and excited to be able to work with them and evolve the festival even further."

Carl Pernow, President, Live Nation Nordic:  "I am proud to add Sweden Rock to our already strong festival portfolio. The way the team behind Sweden Rock has developed the festival is impressive."

Same operations and spirit

The change in ownership will not affect the way the festival is being operated. The company and the festival will be run by the same staff and management, and in the same manner.

Both the festival and its headquarters will remain in Sölvesborg. The musical orientation will stay the same, and the current promoter team will continue booking the artists, now with assistance from the team at Live Nation.

Dates for coming festivals stand firm; the festival will - as usual - take place during four days in June, two weekends before midsummer - which for 2017 means June 7-10th.

Aerosmith is the first band that has been announced for Sweden Rock Festival 2017. On November 24th more bands will be announced and tickets go on sale.


About Live Nation Sweden AB
 Live Nation Sweden is Sweden's largest concert promoter and booking agency and is behind over 2000 shows in Sweden every year and runs festivals such as Way Out West, Summerburst and many more. Live Nation Sweden is a part of Live Nation Entertainment - the world's leading live entertainment company.

Sweden-Rock

Share this on the web.


Comments (0)add comment

Write comment

security image
Write the displayed characters


busy << Back

Member Login



Calendar

<<  December 2021  >>
 Mo  Tu  We  Th  Fr  Sa  Su 
    1  2  3  4  5
  6  7  8  9101112
13141516171819
20212223242526
2728293031  

Search Here

Shout Here

Latest Message: 1 day, 3 hours ago
  • Berny : You can pre - order FIREWORKS MAGAZINE #97 now!
  • Deeppurple#1 : Hi,I downloaded my free copy of issue #87 but I can't seem to open the file. Any advice?
  • Berny : RIP Alan Lancaster! :(
  • Berny : @Barneypippa: I forwarded your mail to the Fireworks team. You should receive a reply asap.
  • Barneypippa : My magazine (#96) hasnt arrived yet - should have been here last week
  • Rocktopia Te : @bakerstreetish: Pls. check your email for download instructions.
  • bakerstreeti : Hi, I just bought digital download #96. How will I be able to receive/access it? First time on this site. Thanks!
  • zom414 : Have they been posted out yet? Not received mine yet but may have the release date wrong!
  • Johns Band : Received glossy Fireworks 96 and one of best ever. I am still looking at pictures and "Revisit The Gods AOR Festive" should be great. Probably get download from issue 101 to save on space & it is read to me from audio voice. Already got Robben Ford Instrumental album "Pure" great stuff & Freddy King singing & guitar I love, so Bernie Marsden new album I will have on Amazon Prime. If you are into 70's Rock then new Help Yourself 6 CD Boxset + info will be good for you plus expert to pay no more
  • Berny : Fireworks #96 is out now! :)
  • Berny : @Paul wiv: Pls. check your email!
  • Paul wiv : I have paid for issue 92 but it hasn't downloaded yet.
  • Berny : @Adamson: Bitte kontaktiere mich direkt, meine Mailadresse lautet «email»
  • Adamson : kann man hier auch auf Deutsch schreiben? denn ich hätte eine Frage?
  • KI2000 : Wow, issue #95 has to be the BEST one so far. Congratulations guys!!
  • Hysteria : GREAT MAGAZINE! Keep on rockin' guys!!!
  • Berny : Fireworks Magazine #95 is out now!
  • Berny : @Paul wiv: Many thanks for your purchase, pls. check your mail.
  • Paul wiv : I have bought issue 89 on download but it has not appeared on my account
  • Berny : @pomper: BOTH of your mails were forwarded to the Fireworks Team, please contact me directly at «email» should you still haven’t received a reply.
  • bpomper : trying to confirm my fireworks 94 order with no answer from team rocktopia??
  • bpomper : i ordered fireworks number 94 but never got a conformation other than my paypal receipt. can you confirm it went out. i have transaction id if you need it
  • Berny : @ALL: Should you have any questions about your Fireworks orders, pls. contact me directly at «email»
  • Berny : Hi @Stuey6666: You are using two user names on Rocktopia. All current orders were assigned to your second account, pls. check your mail again.
  • Stuey6666 : Hi Berny - ordered 4 issues last week - still not arrived - have checked spam etc not there. cheers stu
  • Berny : @Adolfo: I've also just sent you the magazine via WeTransfer. But please check you junk mail folder, the mail was definitely sent earlier today.
  • Berny : Hi @Adolfo: Have you already checked your spam folder? If the mail cannot be found, pls. contact me at «email»
  • Adolfo : «email»
  • Adolfo : My e - mail
  • Adolfo : I don't have any e - mail.

Only registered users are allowed to post

Quote of the day

"We’re better than Metallica. We’re better musicians, better players. Put it this way, they can try to walk onstage after an Iron Maiden show if they want.” (Bruce Dickinson, Iron Maiden) - Quotes collected by Dave Ling (www.daveling.co.uk)

Follow Us

FacebookTwitterYoutubeGoogle

This website uses cookies to help us give you the best experience when you visit. Cookies used for the essential operation of the site have already been set. By continuing to browse the site you are agreeing to our use of cookies. To find out more about the cookies we use and how to delete them, see our Privacy Statement.

I accept cookies from this site