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Airbourne unveil new video for 'It's All For Rock N Roll' featuring Lemmy
28 February 2017
AIRBOURNE have revealed a rip-roaring video for ‘It’s All For Rock N’ Roll’, the climactic track on their current studio album, ‘Breakin’ Outta Hell’ – their first for Spinefarm Records.
‘It’s All For Rock N’ Roll’ was written about Lemmy, a man the band looked up to, befriended and loved, having shared stages with Motörhead on numerous occasions over their decade-plus career, both in Europe and Australia; when they needed someone to drive a large truck (recklessly, of course) in their ‘Runnin’ Wild’ video (2007), Lemmy was the first name on the list, and he duly obliged with a memorable, authority-baitin’ cameo.
Motörhead’s famous ‘bomber’ lighting rig, a noted part of ’Head history since the late ’70s, was enthusiastically lent to Airbourne by the Motörhead camp, adding real emotional weight to both the ‘It’s All For Rock N’ Roll’ clip and the song itself – an anthemic number recorded to honour one of rock’s most revered and influential figures, and also to celebrate the hard rock genre as a whole, the loyalty and the legacy…
Says Airbourne frontman Joel O’ Keeffe:-
“When Motörhead played, Lemmy was there for the fans and the fans were there for him. It didn’t matter what was happening in the world at that point, because Motörhead was onstage; the crew had everything dialled in, and the crowd were there and lovin’ it – all for rock ‘n’ roll…
“Whenever we were on tour, we looked forward to seeing the festival posters with the big Motörhead logo on there, and now there’s just a big black hole. ‘We are Motörhead, and we play rock ‘n’ roll’, we were so used to hearing that, and when it’s not there anymore, it hits you hard…
“Lemmy meant so much to us, and so much to rock ‘n’ roll itself…”
Watch the video for ‘It’s All For Rock N’ Roll’ via the official Motörhead website here: www.imotorhead.com/world-premiere-airbourne
Airbourne will play at the Download Festival this June, taking to the main stage for the first time, with a headline appearance at the Hard Rock Hell Festival in Wales to follow in November.
‘Breakin’ Outta Hell’ – Airbourne’s latest / fourth studio album, released last September – saw the band achieving their highest ever week-one chart positions worldwide, entering the German charts at No. 3 and the UK charts at No. 9.